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The Toyota 86 shines in a competitive sports car field. The 86 is a stylish 2+2 rear-wheel drive coupe that adheres to the fundamentals of automotive athleticism. It features optimal power-to-weight stats, a cunning design, superb balance and feel. In 2019, the 86 sheds none of its distinguished moxie, but instead it gains an even sharper edge through its newest grade: the limited production, 86 TRD Special Edition. The two existing grades – 86 and 86 GT – will continue to be offered and will complete the 86 range. The 86 will offer a wide variety of standard amenities, including the…

In a recent address, Akio Toyoda spoke of transforming the company that bears his family name from an automaker into a mobility company. The goal has been for Toyota’s engineers and scientists to be able to expand their research and development efforts to include mobility solutions and technology in their research for several years. The results of their continuous improvement of existing technology and innovation of new solutions has resulted in many advances for the company. It has also generated a lot of patents. A lot.

Just how many is a lot? In 2017, Toyota was awarded 2,015…

This weekend is the Memorial Day holiday. Are you ready for the fun that is to be had? The grill is fired up, the pool is ready to be used, and millions of us will be hitting the roads to get to our holiday destinations.

Since Memorial Day marks the unofficial start of summer, many Americans will be traveling for the weekend in near-record numbers. And this year, more people are planning to hit the roads, the skies, and the rails this weekend. According to AAA, this year more than 41.5 million Americans will be traveling. That’s a…

Toyota is reaffirming its goal to a sustainable future as it works toward the goals of its Global Environmental Challenge, which sets sustainability targets for the company to achieve by 2050. In North American, the efforts the company are taking to minimize environmental impact, protect the natural world, and help create a net positive value are found in four key areas: Carbon, Water, Materials and Biodiversity.

Here is how Toyota is making these efforts possible going forward:

- Carbon: To address climate change, Toyota is aspiring to reduce greenhouse gas emissions from operations and establish longer-term targets to achieve zero emissions…

It’s finally that time of year! The time when the birds are chirping, the sun is shining, and the leaves are sprouting again on the trees. Spring is finally here and truthfully, there’s nothing more exciting. Bye bye winter and good riddance! So, now that spring has officially arrived, it’s time to make sure you vehicle is ready for the fun it’s about to get into now that the weather is turning warmer. Here are our top 5 tips for making sure your car is in tip top shape!

Give Your Car a Bath: Ugh. You…

You take care of your car … right? Well, maybe no to its fullest potential, but proper maintenance in the long run can help you spend less time in the service bay and more time on the road. Neglecting your car can cause major problems in the long run. Here are six easy but important ways to keep your car in tip-top condition.

1. Check your Tires

It's easy to take tires for granted. But…

Toyota knew its customer were looking for a technologically-savvy design, a high-caliber vehicle that provided attainable, yet premium transportation. And boy howdy will the 2019 Toyota Avalon delivered. The 2019 Toyota Avalon features the Toyota New Global Architecture (TNGA) platform, and is powered by a fuel-efficient 3.5-liter V6 or Toyota Hybrid System (THS II) powertrain.

The 2019 Avalon is going to feature many Toyota-firsts such as standard Apple CarPlay Dynamic Auxiliary Turn Signals, and Engine Sound Enhancement. In addition, drivers will likely appreciate the standard safety benefits through Toyota Safety Sense P (TSS-P), as well as athletic handling thanks…

Looking for a great gift for a loved one? Have you considered purchasing them a car? While it may seem like an odd choice on the surface, there is some validity to purchase a car for a family member (or in some cases a close friend) for a holiday gift. We have some helpful dos and don’ts to consider.

Do make sure you are buying the right vehicle for their needs. Sure, you may want to purchase a sleek sports car, but is that really what your significant other needs? That person may be in the market for a…

This year had flown right by, hasn’t it? We’re already at Thanksgiving and before you know it, Christmas and New Year’s will be here too! So, you’re going to likely be doing a lot of holiday travel, right? If you’re visiting family and friends this Thanksgiving, you want to make sure that you’re on the road before the crazy starts. The best time to leave though is at 6:00 a.m. on Sunday. The worst time to travel is at 5:00 p.m. on Tuesday.

So, if you are going to be…

It is Breast Cancer Awareness month. That means that this October, Toyota of Greenville is going pink as we help to raise awareness for breast cancer research and support.

Breast cancer’s reach is vast and because of that, it is something that affects each and every one of our lives in one way or another. It’s not just women that are impacted; entire families are affected by this disease. While we’re making progress, the numbers are still high. One in eight women will be diagnosed with breast cancer in her lifetime. Therefore we have a mission to…