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It’s April, which means that it’s also Earth Month. That means that this month, Toyota proudly celebrates the Toyota Prius Prime, which was declared the World Green Car for 2017 at this year’s New York International Auto Show!

The Prius Prime was chosen among a list of twelve all new vehicles that debuted from all over the world.  The categories that were taken into consideration for this award were fuel consumption, tailpipe emissions, and use of a major advanced power plant technology (beyond engine componentry) that is aimed specifically at increasing the vehicle’s environmental responsibility. The…

Looking for a new crossover vehicle? Look no further than the all-new 2018 C-HR!  This vehicle takes rebellious spirit and mixes it with revolutionary style. The C-HR, which stands for “Coupe High-Rider, shows off its athletic side courteous of agile handling and despite being a four door vehicle, it has a lower ride than a typical crossover vehicle would have.

The C-HR’s engine features a turbo 2.0-liter four pumping out 144 horsepower and 140 pound-feet of torque and sends all power to the front wheels via continuously variable transmission (CVT). The 2018 C-HR also employs many of Toyota…

Looking to seek some fresh energy into America’s best-selling car, the Toyota Camry will be ruffling feathers and seeing a redesign for its eighth generation.  The sedan will see a total evolution. It will go from a dependable and safe vehicle to one that will feature a newfound sportiness in both performance and style.

The 2018 Camry will utilize TNGA (Toyota New Global Architecture), representing a completely new strategy of the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values while adding a fun driving experience that plays on all the…

This weekend, many of us will be hitting the roads, traveling to see friends and family. These tips will help to prepare you for the busy holiday driving season.

Make sure to have your tires inspected and your oil changed before taking a long drive. A simple checkup of your vehicle can help mitigate many headaches along the road.

While you never actually want to have to contact roadside assistance, when you need them, it’s nice to be able to easily contact them. Include contact numbers in your cell phone for roadside assistance just in case an incident on…

It’s official. Scion has now joined the Toyota family. Earlier this year, it was announced that Scion would be mixed in to the Toyota brand. The Scion iA has become the 2017 Yaris iA, the Scion FR-S is now the Toyota 86, and the Scion iM is now the 2017 Corolla iM.

Scion was initially crated by a group of wanting to design unique vehicles for a brand new generation, while standing out from the crowd. Scion was geared to appeal to a younger audience, all while reflecting their desires.

2017 Toyota Corolla iM

The sporty 2017 Toyota Corolla…

With Toyoguard Platinum, there is no better way to shield your investment.  Toyoguard provides convenience and additional services after ToyotaCare® expires. For those who don’t know, ToyotaCare® is a standard service provided by Toyota that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. It also provides 24-hour roadside assistance for 2 years, unlimited miles.) Once ToyotaCare® expires Toyoguard Platinum continues to take care of you.  Here’s what you can expect when purchasing the Toyoguard Platinum plan.

• Toyoguard Platinum Oil Changes: In addition to the ToyotaCare® scheduled maintenance, you will receive 2…

The 2017 4Runner TRD Off-Road will join the TRD line up, adding to Toyota’s impressive off-road credibility. There will be two grades available, the TRD Off-Road and the TRD Off-Road Premium. Both will offer TRD (Toyota Racing Development) branding. The 4Runner’s architecture had allowed the SUV to take on challenging terrain, as well as transport people and their stuff on their journey.

The TRD Off-Road 4Runner will feature black painted wheels and a unique TRD Off-Road badge on the C-pillar. On the vehicle’s inside, the center console will feature a carbon fiber look and TRD Off-Road designated…

Reliability is one of the most important things that new car shoppers are looking for when they are in the market to find a vehicle at Toyota of Greenville, So, how reliable are Toyota’s vehicles? According to Autotrader.com, Toyota tops Consumer Reports' Reliability Study. The Consumer Reports study ranks the reliability of different brands and models relative to their competition. Toyota clinched the top spot and the Hybrid Toyota Prius C earned top ranking overall.

Toyota's fantastic performance was led by the Toyota Prius C. The Toyota Prius C scored higher than any other vehicle in the…