Carfax Advantage Dealer Program Designed to Enhance Consumer Confidence
The Carfax Advantage™ Dealer Program distinguishes Carfax-subscribing dealers that are committed to transparency. Through the program, participating dealers set themselves apart from their competition. "Transparency greatly influences consumers when making their dealer choice," said Bill Eager, vice president of Carfax. Thousands of consumers we tested said that the Carfax Advantage program means trust and confidence."
As part of the program, participating dealers have unlimited access to Carfax Vehicle History Reports and Carfax Auction Quick Check, plus a Consumer Information Pack for every car being retailed. Carfax Advantage dealers are focused on building confidence with used car buyers and helping them make well informed buying decisions. Used car shoppers can buy with greater confidence when shopping at any Carfax Advantage dealership. They will know immediately that a Carfax Advantage dealer is not afraid to show them the Carfax."